Smaller Ballers

Smaller Ballers is a new and exciting initiative from Basketball Wales designed to deliver an innovative and fun basketball experience for children aged 5 to 11 years.

The initiative has been developed as our response to The School Sport Survey (2018), where children across Wales were given an opportunity to have their say on sport and wellbeing. As part of the findings, around 25,000 primary school children said that they would love to play basketball if they had the chance.

Lee Coulson, Basketball Wales’ Mini Basketball Director and Smaller Ballers Lead commented:

“I am excited and very proud to be involved with this new Basketball Wales mini basketball initiative. The past 18 months have been extremely difficult for grassroots sport, with many children missing out on physical activity. Through this programme we hope to reach as many children as possible, they will have access to extensive information and video content on the new Smaller Ballers website, teaching
them basic basketball skills.

They can follow the programme in their own home, and at their own pace. The other great thing about the programme is that it can also be used by basketball clubs and schools who want to develop mini basketball. They will have access to coaching videos covering all basketball fundamentals.

The website, created by Akiko Design, has been developed specifically to appeal to younger players, and is simple to use, with interactive, informative content. There are four main user sections; Player, Parent, School and Club.

Smaller Ballers is working in close partnership with Sport Wales, Akiko Design, Bigfoot Basketball, Starting 5 and Wilson, who are all key supporters of the Smaller Ballers initiative.

Everyone who signs up will receive a basketball starter pack, including a ball and a vest.
Smaller Ballers is fun and engaging and will hopefully energise a whole new generation of basketball players.”

Bringing Smaller Ballers to life would not have been possible without the support of our partners.

This is what they had to say about their involvement:

Richard Lawrence, Sport Wales:
“Sport Wales is thrilled to support this new mini basketball initiative from Basketball Wales. This grassroots, inclusive programme will be a fantastic resource and introduction to basketball for all primary school aged children. Sport Wales are excited to see the continued great work of Basketball Wales in developing the game across Wales.”

David Evans, Managing Director, Akiko:
“We’re grateful that the creative and technical teams at Akiko could help realise the vision of Basketball Wales by developing a vibrant, engaging website that will encourage and support young basketball enthusiasts and their parents.”

Toni Loundes, Bigfoot Basketball:
“Bigfoot Basketball are proud to Partner Basketball Wales on the Smaller Ballers program we’ve seen the enthusiasm for basketball in Wales firsthand, and Smaller Ballers will introduce the sport to a whole new generation.”

Andy Meddings, Category Manager, EMEA Wilson Team Sports:
“As a partner of Basketball Wales, Wilson Sporting Goods are proud to support grassroots basketball by producing and donating balls to the new Smaller Ballers Programme. We hope this commitment helps many primary school children try and enjoy their first experience of basketball.”

Donna Ferguson, CEO, Starting 5 Teamwear:
“Starting 5 are pleased to be a partner on the Smaller Ballers initiative from Basketball Wales. Basketball isn’t just a game for adults, and Smaller Ballers is a fun way to captivate the future of Welsh basketball.”

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